Sewing is an artform that requires precision tools. Ever since 1862, when Georg Michael Pfaff built his first sewing machine and started the GM factory PFAFF®, the company has strived for the same thing: to constantly innovate and modernize sewing technology.

The challenge was to update Pfaff's design language and highlight the interaction between the user and the machine, whilst at the same time providing optimal precision, perfect control and maximum customization options, even for the most demanding users.