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CellaVision.En av Zenit Designs kunder som designbyrå i Malmö, skapar industridesign, UX- och UI-design, tjänstedesign, hållbar design, cirkulär design, webbdesign, grafisk design, medicinteknik, varumärkesbyggande och ingenjörskonst.
Design agency in Malmö Sweden, creating industrial design, ux and ui design, service design, sustainable design, circular design, web design, graphic design, branding, engineering.

New generation Horse trailers

NORTHGRADE

BACKGROUND

Elevating a product family

Our long-term collaboration with Northgrade continued when they acquired Forzab, with the ambition to improve, elevate and modernise their whole product family.

It was important to do this while honoring Forzab's design language, most recognized in their iconic ‘’Boj’’-trailers. One of the goals was to, by bold design choices, enhance functionality, and decrease trailer weight in order to carry more horses while holding onto the strong heritage and values of producing trailers centered in safety and comfort. Forzab’s new generation premium horse trailers are proof of how thoughtful design can incorporate strong safety measures and functionality while appearing sporty and luxurious at the same time. 

Early sketches
INNOVATION

360 design & modularity

We applied the concept of 360°design, meaning we treated every side of the trailers as potential fronts, giving the entire trailer equal attention from all angles. Supporting the 360-degree design concept is a glossy top part, and a black body kit that wraps around the trailer, featuring seamlessly integrated light sources and reflectors. 

Throughout the process, the client embraced bold design thinking, continually challenging norms and daring to stay at the absolute forefront of both design and innovation. We were given the creative freedom to develop extensive brand detailing, from engraving the logotype onto handles, to weaving it into custom fabric elements.
functionality & innovation

Features

Flexible solutions and thoughtfully designed interiors are among Forzab’s key unique selling points. Together, we built on these strengths by upgrading the exterior lighting to LED and seamlessly integrating the previously exposed light ramps into aluminium pillars. This not only saved valuable space but also enhanced the overall sleek and refined aesthetic.

We transformed the standard doors into lightweight gull-wing side doors, and opened up the entire sidewall to create access for both horses and their often bulky gear and accessories. The new interior and ramp also enables horses to be transported backwards. Together with Northgrade we also tackled the challenge of creating a lightweight trailer without compromising safety, utilized advanced foam sandwich elements and lightweight aluminum. 
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- NAME, TITLE, COMPANY
SCALING UP

Manufacturing & prototyping

When designing for a product family, cost-efficiency is a big part of our manufacturing considerations. To achieve this and with modularity in mind, we engineered an adaptable tooling for the roof that makes it possible to produce multiple products and sizes within the same family.

While it's common to build smaller-scale prototypes to cut short-term costs, we see immense value in creating them at full scale, and we were excited to do this together with the client. This process allows us to thoroughly evaluate design choices, materials and production, and actively minimizes risk by identifying areas for improvement early in the design process. 
Design agency in Malmö Sweden, creating industrial design, ux and ui design, service design, sustainable design, circular design, web design, graphic design, branding, engineering.
Design agency in Malmö Sweden, creating industrial design, ux and ui design, service design, sustainable design, circular design, web design, graphic design, branding, engineering.
"By combining Northgrades deep knowledge in vehicle performance and road behavior, with Zenit’s design perspective, the project became a powerful and rewarding exchange of insights
- mårten rittfeldt, design strategy & co-founder, zenit
Design agency in Malmö Sweden, creating industrial design, ux and ui design, service design, sustainable design, circular design, web design, graphic design, branding, engineering.
Design agency in Malmö Sweden, creating industrial design, ux and ui design, service design, sustainable design, circular design, web design, graphic design, branding, engineering.
Design agency in Malmö Sweden, creating industrial design, ux and ui design, service design, sustainable design, circular design, web design, graphic design, branding, engineering.
Design agency in Malmö Sweden, creating industrial design, ux and ui design, service design, sustainable design, circular design, web design, graphic design, branding, engineering.
RESULT & IMPACT

New generation of premium horse trailers

EQ2 & EQ3 is a new generation of premium horse trailers where the design is centered around storage and flexibility, with dedicated areas for all equipment and everyday essentials. The result is a modern-retro horse trailer where every detail has been designed with the user’s everyday experience in mind, honoring the heritage of Forzab’s iconic Boj-trailers.
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Design agency in Malmö Sweden, creating industrial design, ux and ui design, service design, sustainable design, circular design, web design, graphic design, branding, engineering. Södra promenaden 9
211 29 Malmö
Sweden
Design agency in Malmö Sweden, creating industrial design, ux and ui design, service design, sustainable design, circular design, web design, graphic design, branding, engineering. Design agency in Malmö Sweden, creating industrial design, ux and ui design, service design, sustainable design, circular design, web design, graphic design, branding, engineering.