Circularity is not a circle,
it's a system

Circularity isn't just a loop—it's a dynamic system where resources flow, adapt, and regenerate, with human behaviours playing a pivotal role. Design is crucial in this process, ensuring that systems are optimized from the start to minimize waste and create ongoing value. Beyond simply recycling, circularity requires a collective human effort to optimize the entire ecosystem for sustainability, where every action contributes to a regenerative future.